As Brazil prepares for the World Cup kick-off this Thursday, CPD asked a few experts from the public diplomacy community for their thoughts on what hosting the tournament means for Brazil’s soft power. Will Brazil's...KEEP READING
Brazil's World Cup: When Soccer Diplomacy Turns Tragic
This week, we learned that enhancing Brazil's national image through soccer has pitfalls and obstacles (thanks, Germany). While Brazil is reassessing its global role in sport and politics, the U.S. and Belgium found a new opportunity for diplomacy through pancakes and a shared love of the beautiful game.
- Enhancing Brazil's National Image Through Sport is Fraught With Difficulties - CPD Blog
- The limits of Brazilian soft power - VOXXI
- Argentines Sing of Brazil’s Humiliation, Loudly and in Rio - New York Times
- How the U.S. and Belgium solved their World Cup differences with pancake diplomacy - Washington Post
- Egyptian fans must choose Hebrew or Qatari channel for World Cup final - The Guardian (UK)
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