The league’s latest attempt to introduce American football to a Chinese audience was more modest: A traveling version of the “NFL Experience” interactive marketing event held Sunday in Shanghai gave locals – and plenty of Americans – a chance to punt, pass and kick like the pros. American football isn’t a natural sell in China.

This was Ripken's third trip as a Public Diplomacy Envoy. He travelled to China in 2007 and to Nicaragua in 2008. A 2008 trip to South Africa, was scrapped because of scheduling issues.

An expansion of youth sports programs nationwide and the potential for future training opportunities for Afghan athletes and coaches are among the benefits of a developing partnership between the national Olympic committees of the United States and Afghanistan, and other U.S. sports associations, officials said.

Faith based law, tribal traditions, the secondary status of women and tolerance for human trafficking and corruption explained away as social inclusion contradict some of the principles and values of Arab Spring and other public diplomacy products Washington brands and markets to sell American-style democracy to the world.

For the first time in its history, U.S. Embassy Brazzaville in the Republic of the Congo took part in the SportsUnited Sports Envoy program....NBA representative Chris Clunie spent August 25-31 teaching over 250 Congolese youth basketball skills, as well as the importance of working together, open communication, and building a sense of self and community-awareness.

Cal Ripken Jr. took a message of hope and perseverance to Japanese children affected by the March 11 earthquake and tsunami. The Hall of Fame infielder...put on a baseball clinic in Ofunato, Japan, as part of a nine-day mission as a sports diplomat on behalf of the U.S. State Department.

Cultural exchanges take place periodically at the regional level...Sri Lanka has a rich heritage of cultural resources. We will increasingly focus on public diplomacy and cultural exchanges. It also relates to smart power and soft power.

More than just being an element of post-Cold War soft power or as part of a country’s diplomatic strategy, a closer study into the game of football throws up several important characteristics that could inform our understanding of the political paradigm of the ASEAN community and its relations with the rest of the world.