sports diplomacy

The NBA's and WNBA's visit to Tanzania represents the spirit and generosity of the American people. These Sports Envoys have traveled far from home to bring a message of hope and inspiration to Tanzanian youth.

Australian Rules also requires good communication and teamwork—skills often not abundant in the Middle East. The Palestinians chatter to each other in Arabic, while the Israelis often rely on Hebrew or English. When discussing tactics in the dressing room, there's an interpreter.

The trip was initially about much more than basketball — the exhibition games were merely a formality as the Hoya contingent toured the country, met with Vice President Joe Biden and sought to promote sports diplomacy between the world's superpower and its ascending counterpart.

The latest issue of PDiN Monitor takes a closer look at Sports Diplomacy.

August 31, 2011

Barry Sanders explores the public diplomacy potential of sports. 

August 31, 2011

Sport is a gigantic and powerful medium for the international spread of information, reputations and relationships that are the essence of public diplomacy. The money spent world-wide on sport dwarfs what any government spends on public diplomacy. The size of the global audiences for sport and the audience’s level of interest exceed those of any other subject matter, including political news and the movies. The nature of sport—in its human striving for excellence and in its competition, its winners and losers—carries its own messages.

August 27, 2011

An important asset that New Delhi has failed to exploit vis-à-vis its neighbours is its soft power. Sports, economy, Bollywood, education, infrastructure, healthcare, tourism, history and heritage — there is so much that can be used by the country to influence its neighbourhood.

Using sports as a means to build stronger people-to-people connections and empower young people worldwide, the U.S. Department of State’s Bureau of Educational and Cultural Affairs and the National Basketball Association (NBA) announced today that NBA legends...will travel to Africa as sports envoys

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