The Swiss Touch multimedia campaign is promoting the country's innovation across the United States.
Are Twitter "likes" indicative of meaningful relationships? A new study proposes a new way to measure social media's impact on nation brands.
How postage stamps, Eataly and Argentine tango work to cultivate a national image.
Switzerland has always retained the fiercely held diplomatic neutrality which makes it a go-between for nations in conflict and a hub for the multilateral organizations that have flocked to Geneva. [...] As a small country aiming to make its splash in the U.S., Switzerland’s public diplomacy efforts focused on less contentious issues: showcasing its status as an important investor in the U.S. and promoting apprenticeships as a cure for the American skills gap.
Since opening in 1970, von Bartha has exhibited modern and contemporary artists across historically significant movements. Representing over 20 artists and estates, the programme includes contemporary artists in a dialogue with Kinetic art and Concrete art. Working closely with the Salamieh Hospital in Hawarti, Syria, SUPERFLEX has sourced necessary surgical tools which are exhibited within the gallery space.