In recent years it often looks like diplomacy has moved from the “smoke filled rooms” of international gatherings to the touchpad screens – so much has been said about the new dimension of public diplomacy labelled e-diplomacy, twiplomacy, etc.

All the panelists repeated the mantra at least once or twice each time they spoke: “social media is a TOOL.” Nevertheless, the very first question from the audience was a not so much a question but a statement about the failings of social medial as a substitute for personal contact in diplomacy.

SESAME actually stands for 'Synchrotron-light for Experimental Science and Applications in the Middle East' and will be the region's first major multi-country scientific research center. It's being developed under the auspices of UNESCO and is scheduled to open fully in Jordan in 2015.

But the rapid-fire pace of social media helped to quickly undercut the official line on what had happened just hours after the agreement was announced, spurring journalists worldwide to follow up. Experts said it was the first time that the digital world has had such a strong sway. In the past, "it might have taken days or months. It wouldn't have taken minutes," said Nicholas Cull, a USC professor of public diplomacy.

Unlike Augustan Rome, the Song Dynasty that inspired Qingming Shanghe Tu exerted a different kind of power.... Its entrepreneurs and scholars invented technologies still in use today, technologies that enabled widespread education, encouraged trade and travel, inspired artistic excellence and not only tolerated but encouraged diversity and openness.