thailand
![Image of the Grand Palace of Bangkok by tawanlubfah via Canva Image of the Grand Palace of Bangkok by tawanlubfah via Canva](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-Grand%20Palace%20of%20Bangkok.png?itok=csgiEU7C)
Thai cultural diplomacy has emphasized traditional culture, which tends to be one-way, and event-based performance, connected with food and tourism.
![image of floating market in bangkok by izzetugutmen via Canva image of floating market in bangkok by izzetugutmen via Canva](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-thailand%20flating%20market.png?itok=JpH6VOQO)
After two decades of gradual public diplomacy efforts, the Thai government has recently accelerated and formalized its public diplomacy initiatives.
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Communications strategist with the National News Bureau of Thailand and MPD Alum Silada Rojratanakiat discusses Thailand's efforts to bolster its image by leveraging its handling of COVID-19, and she advocates for Thailand joining the hunt for a COVID-19 vaccine.
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The world came together to support Thailand during last year's headline-grabbing rescue mission, write CPD Contributing Researcher Silada (Lydia) Rojratanakiat and Seksan Anantasirikiat.
![Image courtesy of Tris_T7 via Wikimedia Commons](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/The_Coronation_of_King_Rama_X_B.E._2562_%28A.D._2019%29_WEB.jpeg?itok=CNYKhjw2)
India and Thailand have a special relationship based on shared history and culture, writes Sudarshan Ramabadran of the India Foundation's Center for Soft Power.
![Photo courtesy Cornelius Kibelka via Flickr](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/11338598264_7e2954af19_k%20%281%29.jpg?itok=0-cHEoz9)
Seksan Anantasirikiat examines how (and why) Thailand seeks to be looked upon favorably by Mozambicans.
![Image courtesy of TimoThai](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/rsz_skyline-2748927_1280.jpg?itok=_8qif8Om)
Zhimin Tang developed the 4I model to describe the corporate social responsibility of Chinese firms in Thailand.