Since a teenager, Art Thomya, YouTube host and travel vlogger, has enthusiastically participated in Asean cultural exchange programmes. His passion for the region rings true until today. The 39-year-old, who wears a number of hats, uses his talent as an independent singer/songwriter and travel enthusiast to promote the Asean region's tourism and culture on his YouTube travel programme Hey! Asean.

Billed as “portraying a positive image of Pakistan”, the conference in Lahore leaned on the side of propaganda — to drum beat the need of promoting the soft image of the country. In the past many years, since the full-blown terrorist activity started in the country, there has been a parallel drive launched especially from the government or the establishment for stressing upon a softer image of the country.

Fashion designers blended influences from the Arabian Desert, the Middle Eastern lifestyle and European trends at a catwalk show in Amman on Thursday, marking the 25th anniversary of Ukrainian independence. [...] fashion week aimed to broaden Jordanians’ understanding of the Ukrainian people and strengthen the connection between the two countries. 

Taiwan has staged a remarkable diplomatic comeback even without an embassy in Ottawa or an official consulate in Vancouver. It's been done with the help of the Taipei Economic and Cultural Office, which has been employing soft power for many years to win the hearts of many Canadians.

For a start the state government noted that it began with the creation of the Ministry of Culture and Ijaw National Affairs as a way of resuscitating and promoting the Ijaw culture. Governor Seriake Dickson says that the establishment of the Ijaw House, the completion of the Ijaw Heroes Memorial Park, institution of the Ijaw Film Project, among others are ways that he is ensuring that the Ijaw culture is enriched.

Taken overall, the medium and long-term reputational and economic impact of previous Olympics has frequently been overstated for host nations. However, in the midst of its current troubles, Brazil now has a significant opportunity to use the world’s largest sport event for a positive brand makeover that could produce a lasting legacy for the country.

Ethiopia’s untapped tourism potential is shifting the gear to new initiative to increase number of visitors with its brand new promotion logo “Land of Origin.” The government emphasizes on the need for a tourism sector which is both environmentally friendly and economically viable to generate sustainable revenue supporting the country mission to become middle income country in the coming decade.