The Malaysian embassy in Santiago has embarked on a Public Diplomacy Programme with a group of high school students [...] in an effort to further promote Malaysia, specifically in the region. Malaysian Ambassador to Chile, Datuk Dr Mohamad Rameez Yahaya, said that during the programme, the students got to know Malaysia better through video shows on tourism in Malaysia 

This series of events will draw international attention to the small, landlocked nation of 5.72 million. The World Nomad Games, in particular, will draw the kind of benign soft power attention most countries relish. The attention is much desired, especially when it comes with a potential boost to tourism in one of the region’s poorest states.

İzmir’s International Fair, the first trade and cultural fair in Turkey, celebrates its 85th anniversary with a revamped face as its opens its doors in Aegean city on Aug. 26. The fair, founded in 1923, aimed to show the international world that the new republic wanted to be part of the Western economic system and an actor in the global economy. Since then, it has been a tool of diplomacy.

Communications Minister Faith Muthambi on Wednesday said more needed to be done by the government, private sector and civil society to achieve a “consistent and cohesive” approach when marketing South Africa locally, in the African continent and internationally. Building a national brand depends on nation building and how cohesive we are as a nation. 

Kerala Tourism, in association with United Nations Educational, Scientific and Cultural Organisation (Unesco) is all set to organize a mega International event Spice Route Culinary Festival which will be attended by prominent chefs and embassy representatives from 31 countries that are part of the Spice Route Initiative.

Tokyo stole the show at the Olympic closing ceremony in Rio de Janeiro this week as the event's next host city prepares for a cultural charm offensive ahead of the 2020 Games. In a surprise move, Japanese Prime Minister Shinzo Abe dressed up as Super Mario at the ceremony

Located in Guatemala’s Western Highlands, Lake Atitlan is a tourist-friendly area rich in Mayan culture. [...] Panajachel, known as Pana, is home to several restaurants featuring local and international cuisine, coffee shops, street food vendors and more. 

The purpose of CultureGround, which was established in March 2012, is vague. CultureGround plans festivals, travel routes and even international exchange events and volunteer programs. Kim describes his company as creating diverse travel programs with the keywords “Learn, Enjoy, Share.”