tourism

The Korea Tourism Organization (KTO) in Vietnam and the Tourism Promotion Department of South Korea's Gyeongsangbuk-do Province organized an event promoting Gyeongsangbuk-do tourism in Ho Chi Minh City on October 26.

From a ‘cultural ambassador’, the Vietnamese tourism sector is making efforts to make the Ao Dai into a ‘tourism ambassador’. The image of Ao Dai has been used to promote the beauty of Vietnamese culture. In addition, the long dress has become a tourism product.

Stamps offer "a square inch of beauty" and the opportunity for each country to flaunt its cultural and soft power through rich images of its natural environment, historical heritage, folk art and political and economic achievements, Chen said. [...] Chen expressed hope that people will visit the section and learn more about Taiwan's unique historical, cultural and ecological landscapes through the stamp displays.

The Association of Southeast Asian Nations (ASEAN) revealed the branding for its “Visit ASEAN@50 Golden Celebration 2017” tourism campaign.[...] The new campaign will promote the twin objectives of commemorating the 50th anniversary of ASEAN in 2017, and embracing the ASEAN region of Southeast Asia as a single and united, yet diverse, tourism destination.

“Travel Book. Kazakhstan,” a unique art project containing 700 of the most interesting facts about the country, was presented as a joint project Sept. 8 by the Foundation of the First President of Kazakhstan – the Leader of the Nation and Green Penguin Agency. Mass sales of the first book about Kazakhstan published in edutainment format will start this month.

Launched in 2009 by the Ministry of Foreign Affairs, the program seeks to enhance local youths’ international perspective and encourages them to explore the world and cultivate relationships. One-hundred university students took part in this year’s edition, themed “Dynamic Youth, Friendly Taiwan,” and completed six weeks of training before making three-week visits to 17 cities in 16 countries.

he talks were held during the Danish Foreign Minister’s official visit to Vietnam from October 11-12. [...] The two countries will enhance cultural-sports-tourism exchange to raise mutual understanding between the two peoples, accelerate the official signing of the Vietnam-European Union free trade agreement, thereby creating a framework to expand bilateral trade and investment in the future. 

To build successful nation brands, countries must have “a clear self-concept of their culture,” he adds, in a conversation with Wharton marketing professor David Reibstein. An expert on nation branding himself, Reibstein draws insights from Kotler on a growing awareness among many countries of the need to invest in their brand image to attract tourists, trade and foreign investment. 

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