Bloom Consulting’s fourth edition of their survey uses six objectives (or dimensions). These are attraction of investment (trade), attraction of tourism, and attraction of talent.  Strengthening national pride (increase of national pride), strengthening public diplomacy (increase of public diplomacy efforts), and strengthening exports (increase of exports) are considered as well.

According to Joseph Nye, the American political thinker who developed the concept of soft power, American culture is one of the pillars of the US power structure and instrumental in the projection of that power. The Iranian leadership fears that normal relations will result in the expansion of trade and commerce and thus, suddenly, increase the number of Iranians visiting the US and vice versa.

Want to determine how a couple falls in love? In Israel? A group of Tel Aviv students is utilizing the latest interactive video technology to tell a love story and give Israeli tourism a boost.

On the occasion, Speaker of the House of People's Representatives, Honorable Abadula Gemeda said, "Ethiopia and Egypt have very long standing historical, religious, cultural and social relations." (...) He stressed the point that Ethiopia and Egypt need to foster cooperation in areas including education, trade, tourism and investment.

There is a disconnect between China’s growing national power and the international image of the Chinese people.

For the small landlocked country of Armenia, it is critical to reassess the ways it has utilized its natural wealth. Whether it is for promoting commerce, the travel industry, or increasing the country's soft power, Armenia has much untapped potential. 

While India has an enduring campaign in 'Incredible India', However, it could be argued that the phrasing does not sufficiently differentiate India from other nations.