This is a city for the bold, for those who love art, architecture and adventure and are open to its beautiful chaos.  At first glance, the capital — also known as DF for its "Distrito Federal" administrative designation — may seem like a concrete oasis.

The development of a positive new brand is aimed at bringing more business and people to the country, promote its tourism sector and cultural institutions, and generally highlight everything Luxembourg has to offer.

Designed to attract more visitors to sights, and sites, along the ancient Silk Road which linked China to the countries of Central Asia - and to Rome from about 100 BC - it is particularly hoped to draw more people to China's western provinces.

Government and the tourism sector have hailed the ranking of Zimbabwe as the 14th must-visit global tourist destination for this year by the New York Times.

The conference was about cultural diplomacy and gathered many Italian diplomats who traveled the world and started writing.

The project is expected to raise awareness of the 1915 events among Turkish and Armenian youth, help establish closer ties between the young people, raise the level of mutual understanding and respect, and reduce the tension.

Bloom Consulting’s fourth edition of their survey uses six objectives (or dimensions). These are attraction of investment (trade), attraction of tourism, and attraction of talent.  Strengthening national pride (increase of national pride), strengthening public diplomacy (increase of public diplomacy efforts), and strengthening exports (increase of exports) are considered as well.

According to Joseph Nye, the American political thinker who developed the concept of soft power, American culture is one of the pillars of the US power structure and instrumental in the projection of that power. The Iranian leadership fears that normal relations will result in the expansion of trade and commerce and thus, suddenly, increase the number of Iranians visiting the US and vice versa.