With a slightly strong ‘A’ grade, the kingdom is ranked 31st globally in the ranking conducted by Bloom Consulting, a Spain-based consulting firm specializing in nation branding and destination branding with offices in Madrid, Lisbon and Sao Paulo.

Two events last week suggested the conflicting currents in Iran. The country marked the anniversary of its revolution last Wednesday with the usual slogan, "Death to America." The following day, Iran opened an international tourism exhibition with a different slogan: "You are invited."

This is a city for the bold, for those who love art, architecture and adventure and are open to its beautiful chaos.  At first glance, the capital — also known as DF for its "Distrito Federal" administrative designation — may seem like a concrete oasis.

The development of a positive new brand is aimed at bringing more business and people to the country, promote its tourism sector and cultural institutions, and generally highlight everything Luxembourg has to offer.

Designed to attract more visitors to sights, and sites, along the ancient Silk Road which linked China to the countries of Central Asia - and to Rome from about 100 BC - it is particularly hoped to draw more people to China's western provinces.

Government and the tourism sector have hailed the ranking of Zimbabwe as the 14th must-visit global tourist destination for this year by the New York Times.

The conference was about cultural diplomacy and gathered many Italian diplomats who traveled the world and started writing.

The project is expected to raise awareness of the 1915 events among Turkish and Armenian youth, help establish closer ties between the young people, raise the level of mutual understanding and respect, and reduce the tension.