Cuba's tourism industry is under unprecedented strain and struggling to meet demand with record numbers of visitors arriving a year after detente with the United States renewed interest in the Caribbean island.

The British Tourist Authority (BTA) has set out its priorities and how it will structure to deliver on these, following the good funding settlement for tourism in the Comprehensive Spending Review including the new £40 million Discover England Fund and increased funding for the UK Government’s GREAT campaign. 

Australian Minister’s fete is aimed at cementing relations between India and Australia, encouraging tourism with a view to create awareness of India that has awesome tourism destinations and showcase it as a positive country in Australia.

Ninja are known across the world as exotic Japanese heroes widely depicted in anime and films. In 2015, nearly 20 million people from abroad visited Japan. Many of them wanted to see ninja, and some Japanese businesses are catering to their desire.

In a recent study that elicited the views of mainland Chinese tourists to Taiwan, the researchers show that the increase in tourism between the two places has already had a positive influence on the “long-term peace-building effort” and that it will “facilitate political reconciliation and mutual recognition” in the future.

Companies carefully nurture their brand names because they know it affects business: A good name can bring in higher returns. Is it time for countries to cultivate their own brands? In this opinion piece, Wharton marketing professor David Reibstein explains that nations should pay attention to how they are perceived by others.

What makes a country the best? Is it leadership? Military might? Economic strength? A rich and deep vein of culture and history? Freedom, a stable government and transparency when it comes to business and the political process? In a word, yes. All of the above contribute to how people perceive what makes one country better than another – and ultimately which one ranks as the best overall.

In 2015, 45.5 million visitors came to the City of Angels, an increase of 1.3 million from the previous year, tourism officials announced Monday. The numbers marked the fifth consecutive year of growth, according to Mayor Eric Garcetti and Los Angeles Tourism & Convention Board. Garcetti has set a goal of boosting tourism to Los Angeles to 50 million people per year by 2020.