While the field in Metro Vancouver is already crowded with proposed Chinese art museums and facilities [...] “This is a cultural bridge between China and Canada,” Ye said. “First, it’s a place where Canadians can get the most authentic, top-level cultural exhibits from China today. Second, it gives Chinese-Canadians — no matter how many generations they’ve been here — to have a visual and tangible link to what their ancestral culture has to offer.”

Throughout the trip, Chesky describes interactions between Cuban hosts and American guests as “person-to-person diplomacy.” That narrative allows Airbnb travelers to handily comply with the U.S.’s “people-to-people” educational travel visa requirement.

Social entrepreneur and educator Aziz Abu Sarah describes how he came to lead tours in which Jews, Muslims, and Christians cross contested borders to spend time in each others cultures.

Sweden has launched a tourism campaign encouraging people all over the world to call Swedes at random. The country has set up a phone number for the calls.

Film is a cultural diplomacy tool, a trade enabler, a global connector an employment creator. It is also a powerful tool for communication. These were some of the points raised by a delegation to the communications ministries by stakeholders of the film industry, led by the Black Star International film festival (BSIFF)

Country branding is the process of building (and managing) the way a country is perceived by the rest of the world. It is an important component to national development given its effect on global trade, investments, tourism and diplomacy. It also has a profound influence on our sense of identity and national pride.
 

The secret to successful public diplomacy for a state may sound like a surreptitious potion whose recipe lies with the magicians. However, it is the art of devising and executing strategies, just in the accurate proportion, to transform the way the local and international public perceives a certain state. So, where does this recipe come from? It comes from the human mind.

Taiwan is in the middle of an enormous national effort to promote its soft power, aiming both to improve and enrich society and at the same time stimulate growth in an era when it has lost many of the industries that drove the economy during the past 50 years as one of Asia’s original tigers.