At the USC Center on Public Diplomacy (CPD) we research and analyze the ways organizations use social media and digital tools. In our efforts and collaborations, we’ve identified some top tactics that can benefit any organization. [...] How can you sustain your expanded network and leverage social media to maximum benefit in building a stronger and more engaged community?
Corneliu Bjola on how embassies and MFAs can properly respond to crises using digital tools.
In the case of shared history, there is no way to suggest an appropriate narrative of any historical event that would be satisfactory for all counterparts. Digital rewriting, reevaluation, or reassertion of history is inevitability problematic. The only way to eliminate such conflicts and disconnect raised on social media is to emphasize “shared understanding and mutual openness.”
Olga Krasnyak discusses how disputes over historical memory in Russia and the Baltic States have played out on social media.
Chris Hensman & Shawn Powers discuss how the rise of digital technology poses a threat to PD practitioners.
An article in the Cambridge Journal of Eurasian Studies looks at the impact of Twitter on Russia-Turkey relations.
Burson-Marsteller has released its second annual Twiplomacy study.