As the name of our new publication suggests, soft power is all about influence and attraction which in the end we believe are far more powerful than coercion. If we draw people towards us because they respect our values, because they are excited by our visual arts, because they admire our universities, then the relationship is going to be far stronger than if it was based on any other factors.

The Foreign Secretary said the UK was currently the world’s most effective country at using “soft” diplomatic power to influence global events and further its interests. But he said the British have to “confront” the fact some of this power would ebb away if Scotland decided to separate, while Scotland would lose its seat on the “top table” of international institutions.

The Academy of Contemporary Music (ACM) has become the first specialist contemporary music school in further and higher education to offer students an exchange programme between the UK and the US. Starting from 2014, ACM students have the option to study at both ACM in England and its sister college ACM@UCO in Oklahoma.

Sharing culture is hard when you can't entertain another point of view, tough when you have to stick to your line, and impossible when what you say can immediately be turned into a headline and used as a stick to beat you. This is the lot of modern governments.

This huge increase in cultural interaction has big political implications, because what happens in the cultural arena increasingly affects what politicians can do: cultural misunderstandings create political problems, while an attractive culture gives countries a licence to operate in international affairs, and a chance of being heard.

A new report report from the British Council investigates how and why ‘soft power’ is becoming more important in international relations – and why countries such as China, Korea and Brazil are making huge investments in it.

It’s been 15 years since the people of Ireland approved the Good Friday Agreement, and President Obama called the achievement -- and the progress that followed it -- extraordinary. “For years, few conflicts in the world seemed more intractable than the one here in Northern Ireland. And when peace was achieved here, it gave the entire world hope.”

At the official launch of the Qatar UK 2013 cultural programme in December, the talk was of mutual understanding of Arab Islamic and Anglo-Saxon cultures, building bridges between the two nations, and aims of long-term partnerships in the fields of education, sport, science and the creative industries.