Mr Blair's elite audience also watched a video message from Bill Gates, the billionaire philanthropist co-founder of Microsoft. Neither man appears to have been aware that the event, last November, was a "soft power" exercise approved at top levels in the PLA.

Before one can attempt an exercise in branding, one has to understand what it is, how it originated and what core principles are at work to ensure success. Once this has been established, we will see how these principles can transform the Bangladeshi economy.

As members of the media are taking to social media channels to deliver important news in real time, a growing number of governments (from municipal to federal) are increasing their engagement as well. Many government institutions are looking to effectively and securely execute their social media strategies.

Qatar Museums Authority chairperson HE Sheikha Mayassa bint Hamad bin Khalifa al-Thani said: “We believe that culture is a powerful tool, and the Qatar-UK Year of Culture 2013, as part of the QMA Cultural Diplomacy Programme, is giving us the opportunity to further promote cultural dialogue and build bridges between societies and communities in both countries.”

This pattern of anti-Muslim violence in the wake of extremist attacks has become all too familiar in Britain over the last decade. The public has grappled with angry backlashes to the Sept. 11, 2001 attacks in the United States, the London transport bombings of July 7, 2005 and now the murder in Woolwich.

People's opinions of the UK have improved markedly since 2012. That suggestion is based on a BBC World Service survey of more than 26,000 global citizens, whose positive views pushed the UK into third place, behind Germany and Canada.

The French parliament is debating a new road map for French universities, which includes the proposal of allowing courses to be taught in English. For some, this amounts to a betrayal of the national language and, more specifically, of a particular way at looking at the world - for others it's just accepting the inevitable.