Information campaigning in various forms is as old as politics itself, and nor is it the sole province of political bogeymen. Research shows that democracies are better than autocracies at influencing foreign public opinion, and businesses, politicians and states all use the mass media strategically for their information campaigns. The names we give a particular information campaign not only reflect our inferences about its aims; they can in fact amplify its power and advance its goals.

After coming under pressure from lawmakers, Secretary of State Rex Tillerson has taken steps toward spending tens of millions of dollars to counter propaganda by Islamist extremists and governments such as Russia. A State Department official confirmed on Thursday that Tillerson last week approved the use of about $60 million by the Global Engagement Center toward the anti-propaganda efforts.