In the long run, brands’ ultimate value lies in their ability to appeal to consumers outside their home market. Giants like McDonald’s, Coca-Cola, and Microsoft derive anywhere from 70 to 80 percent of total revenue from outside the U.S. And that’s the true marker of the power of a brand—and of a country’s economy. 

The U.S. Environmental Protection Agency (EPA) announced funding for six universities to research cleaner technologies and fuels for cooking, lighting and heating homes with the goal of improving air quality and protecting the health of people across the developing world. “Health and environmental impacts of air pollution and climate expand beyond the borders of any one country,” said EPA Administrator Gina McCarthy. 

A group of U.S. lawmakers is seeking to overhaul the country's international news and programming broadcasts, saying they should be consistent with and supportive of the country's foreign policy objectives.  Royce said Wednesday the reorganization is necessary to bolster U.S. broadcasting in the face of growing competition from Russian, Chinese and other foreign international broadcasters.

The Cultural Office of the Bahraini Embassy to the USA took part in the "Passport DC" event, an annual celebration in which more than 50 embassies participate in order to inform the American society about their countries' civilisations, cultures and history.

America should provide global leadership with less recourse to military might in future, Barack Obama announced on Wednesday, proposing a new foreign policy doctrine focused on soft power diplomacy and launching financial grants to fight terrorism through international partnerships instead.

In an unprecedented, three-year cyber espionage campaign, Iranian hackers created false social networking accounts and a fake news website to spy on military and political leaders in the United States, Israel and other countries, a cyber intelligence firm said on Thursday. ISight Partners, which uncovered the operation, said the hackers' targets include a four-star U.S. Navy admiral, U.S. lawmakers and ambassadors, members of the U.S.-Israeli lobby, and personnel from Britain, Saudi Arabia, Syria, Iraq and Afghanistan.

For the first time in decades, business people from the United States are visiting Iran in significant numbers, exploring the possibility of future partnerships as Iranian and American entrepreneurs begin to envision a reopening of long-closed commercial channels. Although sanctions blocking most types of trade between the two countries remain in place, there are no bans on travel to Iran. For U.S.