Sun explained that a country’s political image, geographical location and international interaction all contribute to the way consumers buy products. He cited an example in which an American wants to buy a car but contemplates the decision because he or she feels reluctant to buy a car from a communist country.

The Mandarin classes fall under the umbrella of the Chinese government's Confucius Institutes, through its Office of Chinese Language Council International, located in Beijing.There are currently more than 100 Confucius Institutes in colleges around the U.S., including one at The Community College of Denver, the college through which Battle Mountain is running its program, Qualman said.

With the proliferation of information technology across all societies, people around the world are participating in shaping the political lives of their countries to an unprecedented degree. That drove us to an understanding that the United States government had to take a different approach to public diplomacy.

In a related high-profile "Brand USA" job opening, the U.S. State Department is looking for someone to replace former Discovery Communications CEO Judith McHale, when she leaves her position as Undersecretary for Public Diplomacy and Public Affairs on July 1st.

Entering into a pact with Hebei Normal Uniersity of Science and Technology is part of Xavier's efforts to establish a Confucius Institute to promote the teaching of Chinese language and culture. There are about 300 such organizations, including 87 in the United States.

A week-long trip of the Broadcasting Board of Governors (BBG) to Ethiopia, South Sudan and Nigeria has resulted in valuable programming and distribution agreements. At a town hall meeting in Nigeria yesterday, the Broadcasting Board of Governors launched the VOA Africa Health Network. The Network will help address the health and developmental needs of audiences across Africa.

Youku Inc., China’s top online video site, said Tuesday it had signed a deal with Warner Bros. to stream hundreds of the studio’s new and old movies. Warner Bros. has been among the forefront of Hollywood’s efforts to gain access to China’s booming movie-going market. China currently limits the number of foreign movies for theatrical release to 20 per year.

The project informally called "Internet in a Suitcase," is being developed by a team of experts at the New America Foundation, a nonpartisan research group, with funding from the U.S. State Department. It be used to set up a shadow Internet anywhere you like -- say, in a repressive country where the government shuts down communication avenues in times of crisis.