united states
This is the first in a series from Carrie Walters, Pickering Fellow at the U.S. State Department and Master's Candidate in Public Diplomacy at USC's Annenberg School for Communication.
Last March I wrote an essay for the Center's "Public Diplomacy Press and Blog Review" identifying what I believe to be a key problem with our nation's public diplomacy -- a lack of emphasis on informing people overseas about our nation's history. One thing that makes this an attractive approach is that it can be done for the most part with infrastructure that we already have in place. We don't need to reinvent the wheel.
The many justifications for U.S. public diplomacy policy range from the concrete to the abstract. In forums such as this Web site, public diplomacy is described as both a specialized instrument for foreign policy promotion, as well as a symbol of the lofty ideals of promoting international dialogue and cultural understanding. Yet the instrumental aspect of public diplomacy typically boils down to the amplification of United States ethos.
From their offices in Washington and its suburbs, U.S. government officials charged with explaining the American way to publics abroad were put to the test last week by the Virginia Tech shootings.
When I give my course, "Propaganda and US Foreign Policy" (1) -- a historical overview of the subject -- I like to invite the class for a modest buffet dinner chez moi. The last time this get-together took place, it included a screening of Leni Riefenstahl's Triumph of the Will (1935), a film -- considered by some a propaganda classic -- that celebrates the 1934 Nazi Party Congress in Nuremberg. As the students ate their dessert, I turned on the DVD, and the Nazi director's troubling yet spectacular black-and-white images appeared.