usagm
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November 13, 2020
Dan Robinson examines the future of the U.S. Agency for Global Media under the next presidential administration.
September 1, 2019
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April 3, 2019
Shawn Powers, Acting Chief Strategy Officer of the U.S. Agency for Global Media (USAGM, formerly BBG), describes the agency's audience reach and impact evaluation methodology.
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The BBG has more than rebranded as USAGM; its audience measurement methodology has changed. A longtime audience research analyst questions some of the resulting numbers.
January 29, 2019
January 29, 2019