There have been plenty of bad days in U.S. history. But Oct. 1st should be higher on the list than most people think. On that date in 1999, President Bill Clinton formally abolished the U.S. Information Agency, spinning off its broadcasting element into an independent agency and merging most of the rest into the Department of State. The effort was the product of a curious bipartisan alliance between conservative Sen. Jesse Helms and liberal Secretary of State Madeleine Albright, and its effects were far reaching – shooting U.S. public diplomacy in the back with some six bullets.

This funereal op-ed is so fundamentally flawed that it is more like a drive-by shooting. Shooting USIA in the back is an unfortunate metaphor for the context of public diplomacy since many of us who engage in public diplomacy think of it in terms of ballots over bullets and swords into ploughshares. Even those who don’t like this tender-hearted approach view it in the tougher-minded context of political campaign strategies.

I've been a writer and observer of all things American propaganda ever since I worked at the United States Information Agency in Washington. On Monday, August 12th at the Foreign Correspondents' Club of Japan, I found two unlikely kindred spirits who share my interest in the subject, especially as it relates to what we know or think we know about American foreign policy.

Edward R. Murrow’s last broadcast on CBS occurred July 25, 1964, on “FAREWELL TO STUDIO NINE,” a 55-minute special broadcast on the radio network commemorating the closing of perhaps the most famous radio news studio in all of broadcasting, at least up to that time 49 years ago. Studio Nine, at 485 Madison Avenue in New York City, was the anchor studio-news center for CBS before, during, and after World War II, until the move of all of us in late July, 1964 to the new CBS Broadcast Center across town.

The ability to talk is not the same as the ability to communicate. That was the advice from USC’s Nicholas Cull at a public diplomacy conference here. Asked what advice he would give to the new Secretary of State, Cull said he would first ask a question: “What’s possible? Am I going to waste my time talking about projects that can never see the light of day?”

WASHINGTON – The ability to talk is not the same as the ability to communicate.

That was the advice from USC’s Nicholas Cull at a public diplomacy conference here.

Asked what advice he would give to the new Secretary of State, Cull said he would first ask a question: “What’s possible? Am I going to waste my time talking [about projects that can never see the light of day]?”