The most effective PD initiatives may well be those that favorably align image, state-centric identity and public-centric identity. Aggressive efforts to promote a positive image that neglect a negative public-centric identity of the state may invite trouble. Activists are often the first to exploit gaps between state-centric and public-centric identity.

India to focus on diplomacy for development in 2015, says SwarajExternal Affairs Minister Sushma Swaraj has said that 2014 was a year of breakthrough diplomacy for India, and added that New Delhi will in the next year focus on diplomacy for development with a new vision and renewed vigour.