culture
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/AfricaUnion.png?itok=P_EOAdiz)
With the rise in digital diplomacy and strong national branding techniques, the AU promises to be an organization that has potential to deliver a unified image for Africa and attract a prominent global audience.
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/book%20review_updated.png?itok=bfwx638G)
The author Umme Laila explores how China uses soft power and public diplomacy to reshape its global image.
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/hollywood.png?itok=dmkw3FRY)
The Chinese diaspora in Hollywood is a cultural agent leveraging Chinese soft power and helping the U.S. regain Chinese audiences.
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/40414276253_9433575541_k.jpg?itok=oXyu93bu)
Ireland has placed storytelling at the heart of its public diplomacy strategy.
![image of floating market in bangkok by izzetugutmen via Canva image of floating market in bangkok by izzetugutmen via Canva](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-thailand%20flating%20market.png?itok=JpH6VOQO)
After two decades of gradual public diplomacy efforts, the Thai government has recently accelerated and formalized its public diplomacy initiatives.
![A hand holding a magnifying glass over a newspaper that has the word "culture" by fotosipsak via Canva A hand holding a magnifying glass over a newspaper that has the word "culture" by fotosipsak via Canva](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-culture-relations-sustainable-peace.jpg?itok=9nzHajqf)
This article explores the potential of taking a cultural relations approach to supporting sustainable development.
The Festival of Embassies is an instrument of public diplomacy where ambassadors promote culture, gastronomy and music.
![Visitors outside the Mexico Pavilion at Expo 2020 Dubai by Suneesh Sudhakaran/Expo 2020 Dubai (used with permission). Visitors outside the Mexico Pavilion at Expo 2020 Dubai by Suneesh Sudhakaran/Expo 2020 Dubai (used with permission).](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-Visitors_outside_the_Mexico_Pavilion.jpg?itok=1Rt879px)
Mexico’s showing at Expo 2020 Dubai demonstrated various strengths in cultural diplomacy, partnerships and more, writes Yadira Ixchel Martínez Pantoja.