With the rise in digital diplomacy and strong national branding techniques, the AU promises to be an organization that has potential to deliver a unified image for Africa and attract a prominent global audience.  

The author Umme Laila explores how China uses soft power and public diplomacy to reshape its global image. 

The Chinese diaspora in Hollywood is a cultural agent leveraging Chinese soft power and helping the U.S. regain Chinese audiences.

Ireland has placed storytelling at the heart of its public diplomacy strategy. 

After two decades of gradual public diplomacy efforts, the Thai government has recently accelerated and formalized its public diplomacy initiatives.

This article explores the potential of taking a cultural relations approach to supporting sustainable development.

The Festival of Embassies is an instrument of public diplomacy where ambassadors promote culture, gastronomy and music.