Known as Selfie Diplomacy, the use of social media to manage national images is now routinely practiced by foreign ministries around the world. [...] Through an array of social media profiles, the Polish foreign ministry is attempting to narrate Poland's role in Nazi atrocities during World War II. 

Sports diplomacy is one of the few available ways North Korea is able to pursue public affairs diplomacy. In fact, Hong was photographed embracing American gymnast and current Olympic gold medalist Simone Biles during an international competition in 2014.

There was a rare moment of inter-Korean friendship captured at the Olympics in Rio de Janeiro when North and South Korean athletes took a selfie together.[...] The photo has gone somewhat viral on the Internet and is being roundly praised for embracing the Olympic goals of building peace and understanding. 

Fear not the threat of any walls going up between the U.S and Mexico. Jorge Marin’s bronze wings offer a way to soar above the things that would divide the two countries. It’s a metaphorical rise, of course. Though standing in front of his identical Wings of the City sculptures in Mexico City and Denver, you get the feeling that optimism and fantasy — and a love of selfies — are unstoppable forces uniting the two countries.

Last week, as news of Brexit broke, foreign ministries throughout the world took to social media to comment on the UK’s decision to leave the EU. The German foreign ministry responded by changing its Twitter profile picture/cover photo from an image of the foreign minister to the EU flag. [...] An intriguing question is how do MFAs use their Twitter profile pictures/cover photos. Are these used to promote the national brand, or to project a certain institutional image or perhaps to make political statements as was the case with the Germany’s foreign ministry?

One of the leaders in the virtual race is Indian Prime Minister Narendra Modi [...] As prime minister, Modi also went viral with a selfie he took with China's Li keqiang, a move promptly dubbed as "selfie diplomacy."

Also referred to as “selfie diplomacy,” nation branding through social media is viewed by foreign ministries as a cost-effective means of reaching millions of potential customers. Israel’s Foreign Ministry also continuously uses online platforms to improve Israel’s global image, one often associated with the violation of human rights and ongoing military conflicts.