rebranding
With a new school year dawning, education officials are grappling with whether to remove the names, images and statues of Confederate figures from public schools — especially since some are now filled with students of color. [...] “Racism, bigotry, and a blatant lack of patriotism,” she wrote in her petition. “These are not values of South Carolinians and should not continue to be enshrined in a place of learning.”
The United Nations World Tourism Organization Commission for Africa (UNWTOCAF) 59th conference participants stressed the need for re-branding Africa to develop the continent's tourism sector. [...] The major challenge facing Africa is the negative images held about the continent. A constitutional amendment or a gun shot at any par tarnishes the entire continent, according to him.
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Examples of nation branding from Delhi to Luxembourg were featured in this week's PD headlines.
Back in 2012, the Malaysian Prime Minister Najib Razak set up a department tasked with building the Malaysia nation brand. [...] We did offer up plenty of ideas, one of which was that the Malaysian singer-entertainer, Yuna, should be the face of any Malaysia nation branding initiative.
“Real change” was Justin Trudeau’s campaign slogan last year. While these are still early days, the change – in both style and substance – has already been palpable. [...] Justin Trudeau is rebranding Canada as an open, progressive, plural society.