global branding
![Image of globe and images via iStock Image of globe and images via iStock](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-global-branding-2.jpg?itok=q7ySPXov)
CPD Director Jay Wang authors a research review in the Oxford Research Encyclopedia of Communication that addresses changes in global audiences and consumers.
September 5, 2016
One of the Lebanese private sector’s strongest and most effective backers is the country’s vast diaspora, reckoned to be made up of anywhere between 4 million and 14 million people, pumping an estimated $7.5bn, 15 per cent of GNP, in remittances into the country each year.