Most nonprofit leaders don't think of income generation as their top priority. Their purposes to serve, they reason. Raising money is secondary. This kind of thinking is one of the biggest mistakes a nonprofit can make. Without a strong fundraising culture, nonprofits often lurch from one financial crisis to another. Many fail to thrive. In spite of good ideas and sometimes great potential, some simply die.

American embassies across the globe have taken to Twitter over the last year or two, an impressive soft power outreach to citizens of foreign countries, but the Cairo feed has stood out. Other feeds, even when they tweet frequently, tend to take the staid tone of official diplomacy, tweeting press releases, quotes from U.S. officials, and relevant headlines.

Through Serenta (outreach and public diplomacy programme), we inform students on how Asean was conceived and its successes to date," he said, adding that more activities were being planned..."With the support of ambassadors, high commissioners and ministries, we are very confident that we will host Asean and (assume) the chairmanship with success.

...Turkey has a policy of outreach at the moment. It has been really active in Africa, in Asia and in Latin America using all its methods of soft power. And I’m sure that they would appreciate, would want better relations with China in spite of the differences that might be between them.

For the first time, international audiences were able to watch the State of the Union Address live on U.S. embassy and consulate websites. Our missions in Cambodia, Japan, Nepal, Thailand, and Turkey had among the highest views of the webcast, and more than 60 posts amplified the speech on social media platforms, where they engaged their online communities via Facebook and Twitter.

Second, the rapid and frightening militarization of the conflict has seriously reduced the space for public diplomacy, as Embassy personnel (and Ford himself) have few opportunities to get out to engage.

Guangzhou's new Waqqas Mosque is one of many of China's recent forays into Islamic infrastructure -- a market that promises to earn Beijing as much in soft power with the resource-rich Muslim world as it does contract revenues.

Internet users trying to access a new U.S. "virtual embassy"' from Iran on Wednesday said they were redirected to a Web page offering links to Iranian news, cultural and religious sites. The United States launched the site on Tuesday, saying it wanted to promote understanding between the two countries.