2022 fifa world cup

CPD Visiting Scholar and U.S. Public Diplomat in Residence Matthew Asada conducts the first inter-event comparison of FIFA 2022 and Expo 2020. 

Football’s global centre of gravity is shifting eastwards as countries in Asia strategically focus on the sport’s development. As I’ve previously noted, in this Football 3.0 Qatar and China are playing an essential role in the sport’s ‘Asianisation’. For several years, Qatar stood alone in its ambitious, lavishly resourced pursuit of football success (most potently symbolised by the 2022 World Cup). 

As FIFA's global sponsors work to maximize their brand engagement prior to next week's World Cup, host country Brazil and 2022 host Qatar struggle to overcome negative press and poorly-planned branding strategies.

Watch CPD's 2014 roundtable making the case for the joint bid that was awarded on June 13 to the U.S., Canada, and Mexico to host the 2026 World Cup. 

As women circumvent strict censorship rules in Iran, the Qatari government looks to counter reports assailing the country's labor laws prior to the 2022 FIFA World Cup.

A perceived lack of real progress in the improvement of conditions for foreign labor, aggravated by a Qatari reluctance to engage in public debate beyond platitudes, is undermining the soft-power goals underlying the Gulf state’s sports strategy

With the current cloud of anti-Semitic allegations hovering over football, Fifa must be praying that Israel do not qualify for the 2022 World Cup in Qatar. For hard on the heels of the disturbing concerns over excessive heat, homophobia and mass deaths of migrant construction workers comes an incident at the recent Swimming World Cup in the capital Doha when the Qatari hosts refused to display the name “Israel” during TV broadcasts and removed Israeli flags from outside the venue.

FIFA boss Sepp Blatter condemned the European media for "attacking" the 2022 World Cup hosts Qatar on Tuesday, days after slamming European countries and companies over the controversial tournament. The veteran Swiss said the media had been unfair to Qatar as he made an impassioned defense of the event to delegates at the Asian Football Confederation (AFC) awards in Kuala Lumpur.

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