Successes, Failures in Brazil World Cup Branding

As FIFA's global sponsors work to maximize their brand engagement prior to next week's World Cup, host country Brazil and 2022 host Qatar struggle to overcome negative press and poorly-planned branding strategies.

Read more:

The World Cup is Brazil’s Big Chance to Rebrand - Quartz
How Coca-Cola Made 32 Local Anthems From One Global World Cup Theme - Ad Age
Brazilian Discontent Ahead of World Cup - Pew Research Center
Qatar Corruption Allegations: A Potential Massive Governance, Geo-political and Social Fall-out - Huffington Post
Fixed Matches Cast Shadow Over World Cup - New York Times

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