As China’s global power grows, Beijing is learning that its image matters. For all its economic and military might, the country suffers from a severe shortage of soft power. According to global public opinion surveys, it enjoys a decidedly mixed international image. While China’s economic prowess impresses much of the world, its repressive political system and mercantilist business practices tarnish its reputation.

There is no question that China is the linchpin in BRICS. Now the founding of the New Development Bank (NDB) and the Contingent Reserve Arrangement (CRA) suggest that BRICS can be looked to for bold moves in the future, with China leading the charge. All sides agree that this is a mutual partnership with noble goals of reciprocal investment and development, but it’s hard to ignore China’s considerable muscle.