It’s that time of year again. 12 October 2010 saw the publication of this year’s results for the Anholt Roper GfK Nation Brands Index. As has been the case in recent years, there are few surprises in this year’s result. Obama’s US retains the top spot ahead of the familiar family of European big hitters and Japan.

Recent years have seen a welcome resurgence in U.S. Cultural Diplomacy, which after honorable service in the Cold War, sailed into the doldrums in the mid-1990s. Today, the State Department is reaching out to foreign publics in partnership with major private sector partners including Jazz at the Lincoln Center and the Brooklyn Academy of Music as well as maintaining its own program of visits, exhibitions and tours. While the new initiatives began under the administration of George W.

Yesterday– 18 June 2010 – marked the seventieth anniversary of one of the great broadcasts in the history of international broadcasting: the broadcast from London of General Charles de Gaulle to the people of German-occupied France. Speaking at 10 PM from the fourth floor of Broadcasting House in London the general called for free Frenchmen to join him in the UK and fight on against the Nazis.

Last Thursday (March 4, 2010), some of the top thinkers currently engaging the issue of America’s image in the world testified on Capitol Hill in hearings before the House Committee on Foreign Affairs under the title ‘Restoring America’s Reputation in the World: Why it Matters.’ Joseph Nye of Harvard stressed the value of smart power. Andrew Kohut of Pew pointed to the fragility of the recent promising trends in world opinion and J... >

It is received wisdom among those who monitor the ebb and flow of national reputations that major movements are rare. The cartoon crisis of 2005 sent Denmark into a nose-dive. The end of apartheid in South Africa lifted that country into a new league. Mostly the rankings have been surprisingly stable, with France, Germany and the United Kingdom jostling for the top slot in the leading index, the Anholt-GfK Roper Nation Brands Index.

In recent years Australia has made great strides in its public diplomacy and has demonstrated a remarkable ability to ‘punch above its weight,’ especially in the realm of international education. As the US international student recruitment became bogged down in visa bureaucracy and post-9/11 paranoia, Australia surged ahead to take up the slack and recruited large numbers of students from Asia especially.