“Poor Mexico“ the nation’s nineteenth century dictator Porfirio Díaz supposedly remarked, “so far from God and so close to the United States!” His lament continues to strike a chord today. Mexico remains fundamentally connected to its neighbor to the North both by economic and cultural ties. A substantial number of Mexicans work in the United States and the remittances that they send home play a significant role in the Mexican economy. American brands and popular culture are everywhere in Mexico.

Quincy Jones's welcome appeal for the creation of an American cultural tsar has fascinating implications for the world of public diplomacy. Jones himself has been a figure in American cultural diplomacy from his early days as the manager for the Dizzy Gillespie band tours of the Middle East and Latin America in the late 1950s to his own work as a powerful international voice of American cultural creativity.

When awake with jet lag in a hotel far from home, the traveler naturally turns to the TV remote. So it was for me in Moscow this week, when a few absent minded clicks brought me face to face with Russia Today (RT)– the English language news channel and flagship for contemporary Russian public diplomacy. The channel did not come highly recommended. It had raised eyebrows with recent magazine advertisements adorned with a portrait of Stalin holding a quill and that caption: “Stalin wrote romantic poetry” and the tag line “Proud to be different... >

No matter how small their post, every embassy public affairs officer who ever arranged an exchange, distributed a pamphlet, or in the jargon of contemporary public diplomacy fretted over "moving the needle" of foreign public opinion knows that a U.S. presidential election is an opportunity. Traditionally they have been animated quadrennial civics classes, dramatizing America's democratic process and contrasting starkly with the brutality with which power changes hands or not in too much of the world.

"[T]hrough the press section of USIS that the Communist parties themselves represented at the Moscow Congress have come to know one of the most serious and dramatic documents in the Communist literature of the world."

--Pietro Nenni, Secretary General, Italian Socialist Party, 1957