Jonathan McClory is a Partner at Sanctuary Counsel, an advisory firm in London, and author of the recent report Socially Distanced Diplomacy. He is a globally recognized expert on soft power, public diplomacy and place branding. As a consultant, Jonathan has advised governments across four continents on matters of reputation and policy. Before joining Sanctuary Counsel, Jonathan was General Manager for Asia at Portland, where he built up and oversaw the company’s work across Asia Pacific from Singapore. Before working in the private sector, Jonathan was based at the Institute for Government, where he developed the world's first composite index for measuring the soft power of countries. This earlier work informed his development of The Soft Power 30, an annual study that has been widely used as a benchmark by foreign ministries across the globe.