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This piece was co-authored by Jan Melissen.
BRUSSELS - European Commission President José Manuel Barroso was right. Had the European Union instead of the United States fallen into partial government shutdown, the world would not have hesitated to use this as an opportunity to berate Europe and its influence as a global leader.
On 1 December 2010, the European Union (EU) inconspicuously launched the new European External Action Service (EEAS). Much of the world was unaware that anything had changed. But despite its quiet beginnings, the EEAS is actually a major innovation in the field of diplomacy as the first supranational diplomatic service of its kind. To be sure, it was not created from scratch. It builds upon the infrastructure of the 136 Commission delegations around the world that were already in place.
How should Europe present itself in this age of smart power and public diplomacy? I suggest three images that Europe could strive to promote to foreign audiences, especially the US.
Unfortunately, Euro-pessimism is on the rise in the United States.
People, Places, Power | Season 2, Episode 33: What’s in a Name? Renaming Places as a Strategic Gambit
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