From Obama and Hillary, to Kobe and Michelle (Kwan), the U.S. Pavilion features some of the most recognizable celebrity “brand ambassadors” for the country.  But the most visible presence belongs to the student ambassadors.  This video blog highlights their experiences at the Expo.

As the host of 2010 FIFA World Cup, South Africa aims to create a more compelling, dynamic brand image of the country. Its Consul General in Shanghai discusses the South African brand and its co-branding with the World Cup at the Expo.

Several masterpieces from Musée d’Orsay are on display at the French Pavilion.  Here the Pavilion director discusses how culture is presented to the Chinese public and the Chinese image of France.

A quick guide to the concept of branding and its relevance to national image management and international communication practices.