CPD Video Conversations: Nation Branding at Expo 2010 Shanghai Expo Shanghai 2010 Media Monitor Report Photographs: Nation Branding at Expo 2010 Shanghai Founded in 1851, World Expo is now a mega global event where...
KEEP READINGBranding and Nation Branding
Jun 8, 2010
Complete Video:
Overview of Nation-Branding Concept
By Segments:
Overview of Nation-Branding Concept (Part 1)
>> For viewers in China, follow this link to watch the video
Overview of Nation-Branding Concept (Part 2)
>> For viewers in China, follow this link to watch the video
>> More Videos on Nation Branding at Expo 2010 Shanghai
Further Readings:
Wang, J. (2008). The Power and Limits of Branding in National Image Communication in Global Society. Journal of International Communication, 14 (2), 9-24.
Anholt, S. (2006).Public Diplomacy and Place Branding: Where’s the link?. Place Branding and Public Diplomacy, 2, 271 – 275.
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