Maybe public diplomacy journalism is only dying, or maybe it has just become boring to write about the subject these days. This seems to be so on both sides of the pond.

We often get reminders that a new Administration in Washington means new leadership at U.S. Embassies overseas. Within a year of taking office, an incoming President generally will have nominated (and the Senate approved) new Ambassadors for all major overseas postings. In many foreign government establishments, these appointments are highly anticipated events, more closely watched than any foreign envoy’s arrival on Washington’s Embassy Row.

Permit me, if you please, to put on my hat as a former White House staffer and USIA manager to tell you what I read into Judith McHale’s becoming the next Undersecretary of State for Public Diplomacy.

Ms. McHale brings with her an impressive record as former president of Discovery Communications, and it is true as has been noted that she has no public diplomacy experience. But neither did many of the now-storied USIA directors of yore, who are recalled fondly.

Further evidence that President Obama is prepared to take some political heat at home in order to improve America’s standing abroad comes in the form of his decision on torture photos.

Barack Obama soon will make his second overseas trip as President, visiting Egypt, Germany and France. Although Obama differs from his predecessors in many respects, some things are true of any Presidential visit to a foreign country. The people at the White House who plan the trip want to set a theme, they want a memorable speech or public event, and they want good images. There is no reason for Obama’s media advisers to think any differently.

Or is there?

The nascent Obama era has captured the imagination of people everywhere who believe that the foundational aspects of international relations involve human, not economic, interests, and that those interests involve healthy dialogue. That has led to a pushback from those who suspect that Obama is, well, a wimp.

Ralph Waldo Emerson famously lamented "How much of human life is lost in waiting" and observers of U.S. public diplomacy these last few months could be forgiven for saying the same thing. While other areas of government have something to show for the first one-hundred days of the Obama administration, formal public diplomacy initiatives have been hard to find.

When will China ever learn? It’s not how loud you speak, or how many times you say something, but what you say that counts. Reports that the Communist Party of China (CPC) has launched a new English-language newspaper, the Global Times, should be greeted with the usual mixture of delight (yet more evidence of the Chinese jumping on the public diplomacy bandwagon) and cynicism (yet more evidence of the Chinese jumping on the public diplomacy bandwagon).