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This summer much global attention has focused on South Korea's biggest problem: its northern neighbor with his nuclear missiles and penchant for detaining American journalists. But South Korea has another problem: its international reputation. South Korea now has an economy approaching one of the ten largest in the world but falls short of the top thirty on the indices of brand reputation. Korea's image has lagged behind the reality of its economic and political transformation over the last twenty years.

August 29, 2009

Fellow-blogger Ted Lipien makes some valid points about seemingly basic mistakes that the State Department has made in public diplomacy in the new Administration. In particular, he notes, a chance was missed earlier this month to express solidarity with the victims of terrorist attacks in Ingushetia.

How do you perform public diplomacy effectively in the Age of Drama Queens?

It’s a special challenge if you’re Judith McHale, the State Department’s new Undersecretary for Public Diplomacy, with a special charge to rebuild America’s image in the Muslim world, especially in places such as Pakistan.

TOKYO – For the first time in five years, the number of international graduate students admitted to U.S. universities has declined, according to a study by the Council of Graduate Schools.

Public opinion is often hard to measure, but it’s a safe bet that assaults on a country’s sovereignty — real or perceived — can quickly inflame that nation’s public opinion.

The U.S. State Department has been working for several years to play a more active role in online communications.

Last week I attended "Face-off to Facebook: From the Nixon-Khruschev Debate to Public Diplomacy in the 21st Century", a conference sponsored by George Washington University's Institute for Public Diplomacy and Global Communication at the School of Media and Public Affairs. The event was a celebration of the 50th anniversary of the American National Exhibition in Moscow and the infamous impromptu tête-à-tête that took place between Vice President Richard Nixon and General Secretary Nikita Khruschev.

Edward R. Murrow's famous remark about the importance of "the last three feet" to bridge personal contact was not unexpectedly raised at last week's conference that I attended at George Washington University, on the 50th anniversary of the Nixon-Krushchev "Kitchen Debate" at the 1959 U.S. Exhibition in Moscow. But few may know that Murrow raised the last few feet issue informally, and more than once, with colleagues at CBS News in New York long before he uttered them as director of the U.S. Information Agency.

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