News headlines showcased this week how nations utilize cultural diplomacy and other soft power assets to brand themselves abroad. While we saw some soft power triumphs—music diplomacy between the United States and Iran; film...
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Chennai Soft Power 30
Based in Chennai, one of India's cultural capitals, the Center for Soft Power (CSP) is an India Foundation institute that studies and researches Indian soft power, mapping along the way the wide diversity of cultural forms present in the country.
Lately, the Center has embarked on a unique project titled Chennai Soft Power 30, which seeks to document and interview 30 of Chennai's most internationally recognized performing artists in the fields of music and dance.
The videos below look at the journey of some of Chennai's top-performers and explain how they have spread Indian culture globally through their art.
This video features an interview with dance couple Renjith and Vijna who have toured the world performing Indian folk dances.
The original video can be found on the Center for Soft Power's Youtube channel here.
This one features an interview with Grammy nominated bamboo flute maestro Shashank Subramanyam, who has collaborated with international acts from the Americas, Europe and Africa.
The original video can be found on the Center for Soft Power's Youtube channel here.
This third and last video features an interview with Vishaka Hari, a Harikatha storytelling exponent who recites Indian poetry around the world.
The original video can be found on the Center for Soft Power's Youtube channel here.
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