Americas

February 16, 2009

The Festival, celebrating the Italian Cinema, Fashion and Art in America, is produced by the Capri in the World Institute in association with Cim Group-USA. Under the patronage of the Italian Ministry of Culture, Italian Ministry of Foreign Affairs, Italian Embassy in the USA, the Campania Region of Italy and Lazio Region of Italy.

Seldom have incoming presidents of the United States used the platform of the inaugural address to go beyond the necessary task of speaking to millions of Americans by including a message intended for the hundreds of millions watching worldwide. In a gesture comparable to that of John F. Kennedy in 1961, President Barack Obama imparted commitments to peace, security and prosperity and directed them to friends and foes alike.

The USC Center on Public Diplomacy was proud to host Ernest J. Wilson III, Dean of the USC Annenberg School for Communication, for a presentation on "Rebooting America's Image in the World." Dean Wilson recently returned from Washington, D.C. where he served on the Presidential Transition Team for President-Elect Barack Obama.

Newly minted President Obama offered an address this morning that can be viewed on many layers. An inaugural address is primarily a message to Americans and secondarily a message to the governments and peoples of the world. But in 2009, more than in most years, this address is a message from Americans to a global village about what America is, what America seeks to be, and how America intends to work with that global village.

Quincy Jones's welcome appeal for the creation of an American cultural tsar has fascinating implications for the world of public diplomacy. Jones himself has been a figure in American cultural diplomacy from his early days as the manager for the Dizzy Gillespie band tours of the Middle East and Latin America in the late 1950s to his own work as a powerful international voice of American cultural creativity.

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