It may be peculiar to comment on one’s own blog. But, having just provided a post on possible directions for Obama’s international broadcasting and public diplomacy strategy, I realized I had missed the elephant (or donkey) in the room.

Can two late thinkers, a French philosopher and British media scholar, point the way to a new American public diplomacy— or at least an American international broadcasting strategy— for the Obama era?

Let’s start with two unarguable points. The very election of Barack Obama shifts the world of public diplomacy and automatically alters the dynamic of U.S. messaging abroad. As Timothy Garton Ash put it in the Guardian, “Obama is himself a weapon of mass attraction.”

When it comes to entertainment, leisure and play, people generally exercise more freedom of choice than in any other realm of modern life. They choose to watch a movie, play chess, go to a concert, or go shopping because they find it amusing. In short, look at the way people entertain themselves and you’ll discover what people wish to do for one's own sake. If you’re looking for a window into the global village, to assess its condition and its attitudes toward every imaginable aspect of contemporary life, there can be no better portal than global entertainment.

In today's 24/7 news environment, governments have it hard. In my experience, working at the centre of UK government in the Cabinet Office, I found that government has to know its position on everything and be able to articulate it in a sound bite. You have to be either 'for' or 'against' any proposition, policy proposal or idea. You cannot be equivocal; you cannot have a nuanced view. If it's a significant policy or issue, then you have to be crystal clear. When government isn't clear, the media pursue, challenge and provoke you in 24 hour news cycles until you are clear.

The Daniel Pearl Foundation, in coordination with the Los Angeles Press Club, is hosting an opportunity to meet the 2008 Daniel Pearl Fellows. Established in 2003, in partnership with the Alfred Friendly Press Fellowships, the Daniel Pearl Fellowship brings promising, mid-career foreign journalists to work for six months in U.S. newsrooms.

I have to admit I did not expect to be writing what could be deemed a defense of Al-Hurra -- the U.S.-sponsored Arabic language television station beamed across the Arab world. Al-Hurra (which means "the free one" in Arabic) has come under scrutiny over the past few years for its potential impact on U.S. public diplomacy objectives.

Globalization is contributing to a growing international divide -- political, economic, cultural, and digital. This gap, characterized by the polarization of wealth and resources and the breakdown of shared goals and identity, has contributed to heightened instability and the generation of conflict. Terrorism and holy war have been among the reactions.

Understanding and influencing public attitudes and those who shape them, beyond the traditional diplomacy of government-to-government contact, is the "work" of public diplomacy in our globalized world.

More than ever, almost daily improvements in communications technology and the ability to have a true transnational flow of ideas and information, has transformed the conduct of public diplomacy. It has made it both more important and more challenging for the successful formation and execution of foreign policies by governments and a range of multi-national authorities.