Americas

The effectiveness of information campaigns today will more often dictate a victory than how well bullets and bombs are put on a target. Putting information on target is more important when dealing with an asymmetric adversary that cannot – and does not need to – match the military or economic power of the United States and her allies.

Public diplomacy is no substitute for smart foreign policy, nor can it fix a myopic one. But miscalculations of both its power and place have left it a hobbled tool in our diplomatic arsenal.

Hopefully the newest designated chief of public diplomacy, Jim Glassman, understands this. His bona fides for the job are solid; but the challenges, unhappily, remain as distinct today as they did seven years ago under Charlotte Beers, the first Public Diplomacy chief of the Bush administration.

I would like to commend Congresswoman Diane Watson for organizing the Congressional Symposium on American Film and Public Diplomacy and her sponsorship of legislation that includes establishing the Johnny Grant Film Series featuring classic American cinema in U.S. embassies and missions overseas. I think it is a grand idea that allows us to tap into one of the United States' most significant contributions to culture over the past century as an element of public diplomacy outreach.

It is by now well known that President Hugo Chavez failed to garner a majority vote in the December 1st plebiscite called to authorize 69 changes to the Venezuelan constitution. This surprising defeat, the first for Chavez since his 1998 election to the presidency, will undoubtedly force a bit of soul-searching in government circles and energize the opposition, even if it is unlikely to produce significant change in the country.

November 4, 2007

Not too long ago, Karen Hughes discussed her job as director of U.S. public diplomacy efforts as contributing to a long term process of cultivating America's image. For her, the work of public diplomacy remains akin to "planting a tree under whose shade you would not sit." Now the mantle of that responsibility passes to another, as Karen Hughes announced her resignation this week from her post as Undersecretary of State for Public Diplomacy and Public Affairs.

This September, the United States Department of State launched its own blog – Dipnote. The blog is described as an “alternative source to mainstream media for U.S. foreign policy information” and an “opportunity for participants to discuss important foreign policy issues with senior Department officials.” Seems pretty ambitious. If anything, this belated foray into the blogosphere is a necessary if not crucial step towards making the State Department more relevant to its U.S.

I’m just back from the State of Play V conference in Singapore. Congratulations to Dan Hunter, Beth Noveck and Aaron Delwiche for having the vision to host State of Play in Singapore, and the perseverance to keep it there despite the challenges of fundraising for and coordinating a conference 8,000 miles away. Thanks to the MacArthur Foundation for supporting it financially.

As with previous State of Plays I came away intellectually enriched. Moreover, I learned something new and unexpected—and not necessarily from the sources I anticipated.

September 13, 2007

The New York Times published an interview with the United States Undersecretary for Public Diplomacy, Karen Hughes, on August 28, 2007. The interview was conducted by Robert McMahon of the Council on Foreign Relations and can be found here.

Pages