Introducing the Digital Diplomacy Bibliography Digital social media technologies have become part of people’s everyday life. They also have an impact on diplomatic practice and the way governments engage foreign publics...
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Burson-Marsteller's Twiplomacy Study, 2014
Jul 10, 2014
Burson-Marsteller’s report, Twiplomacy Study 2014, is an annual study that looks at the global use of Twitter by world leaders as they exercise Digital Diplomacy. According to this study, more than half of the world’s foreign ministers from every region of the world and their institutions are active on Twitter. The report discusses how Twitter is fostering "virtual diplomatic networks" as well as social marketing campaigns that rely heavily on Hashtag Diplomacy. The most 'followed' global leaders who have a strong presence on Twitter and the "most active accounts" are also highlighted in the report. Pope Francis is identified as the "most influential tweep" and Spanish as the "most tweeted language." The report shows that diplomats are exploring new technologies and social media platforms such as Twitter as they design their digital diplomacy strategies and redefine their 21st century statecraft.
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