Olympic torch advancement image via iStock

Culture, Exchange and Equality at the Tokyo Olympics

Editor's Note: This piece is part of a CPD project tracking recent developments in public diplomacy related to Japan.

Japan has seen the challenges of the COVID-19 pandemic and the sexism scandal within its organizing committee as opportunities to create new legacies. When faced with spectator restrictions, Japanese citizens have found creative ways to introduce their culture both to Olympic and Paralympic athletes as well as to international audiences. New host town initiatives and sports programming aim to establish traditions for Japan and the Games going forward. The Tokyo 2020 Organizing Committee has been mindful of how established traditions within the Games can begin to reflect gender equality. 

Promoting Japanese Culture through the Olympics

Throughout preparations for the Olympics, Japanese citizens have played a key role in promoting Japanese culture to global audiences.

Host Town Initiative

The athletes’ village promoted Japanese culture and values, showcasing cooking ingredients from all 47 Japanese prefectures and promoting sustainability.

Gender Equality

In the wake of the Tokyo Olympic Organizing Committee sexism scandal, organizers have sought to make gender equality a Tokyo 2020 legacy.

Subscribe to our weekly newsletter here or follow us on social media: Twitter | InstagramFacebook | LinkedIn


Visit CPD's Online Library

Explore CPD's vast online database featuring the latest books, articles, speeches and information on international organizations dedicated to public diplomacy.