Click Here for the Digital Map! After a six-month run, the 2015 World Expo in Milan closed on October 31. With the theme of “Feeding the Planet, Energy for Life,” 145 countries showcased technological...
KEEP READINGThe South Korea Pavilion: Branding Hansik
Aug 14, 2015
Deputy Commissioner General Deokhyun Jo explains how South Korea promotes Hansik (Korean food) in Expo Milan 2015 as a sustainable and healthy option, and how his country uses food to connect with Italian audiences.
For related coverage, see:
- Branding Nations at the Milan Expo (CPD Project)
- Sights from Expo Milan 2015: South Korea (CPD Photo Essay)
- PD Hub (Reference materials)
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