Volume 12 of Place Branding and Public Diplomacy, a journal published by Palgrave-Macmillan, is now available online. The journal aims to bring together discussions from across a range of disciplines: “from political...
KEEP READING#Sweden on the Road
Oct 16, 2014
In this video, Sweden’s Ambassador to the United States, Björn Lyrvall, talks about the #Sweden on the Road campaign, which is connecting with members of the American public to discuss various topics of mutual interest to the Swedish-American agenda such as trade, sustainable living, green technologies, innovation, and international corporation.
The campaigners have already visited major cities in the Midwest and the West Coast, and recently paid a visit to an elementary school in Chicago, which is Gothenburg’s sister city. The Swedish campaigners also met up with mayors and governors across the country to promote a free trade agreement between Europe and the United States. Ambassador Lyrvall describes the bus as an extra “buzz” for the campaign that was inspired by the American culture of road-tripping.
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