Angola has already become a representative brand in the various universal exhibitions held so far, which turns it into a country that is open to the world, the national commissioner to the Expo 2012 Yeosu, Albina Assis, considered this Sunday.

The Americans have 'Soft Power' in bucketloads and Coca Cola, for example, is a pre-eminent example of it. Its important that we bleep on the global radar because the world is as flat as it ever was and if you are not bleeping frankly you are not in the game.

Muparutsa was a very modest master of cultural diplomacy -- the use of culture to communicate and to convey salient human circumstances and to point towards the necessity to appreciate complex human behaviour and their resultant effects.

WASHINGTON --- America’s image abroad remains strong, retaining its post-Bush worldwide increase in 2009. But in new survey data released here this morning by Gallup, the U.S. has lost significant support in the past year in Africa and Latin America.

Simoyan’s major preoccupation is stating how Nigeria and her citizenry can harness her potential greatness, which has essentially been unexplored. For the successfully positioning the country in the League of Nations, according to her, it would require a major long-term commitment by Nigerians and the government."

But overall, Tanzania has a poor image for starting a business, obtaining permits for construction, registering properties, payment of taxes and dealing with bankruptcy issues. Branding Tanzania should address these shortcomings and improve them.

The key learning from Wednesday's broadcast is that we don't have to portray Africa as hopeless to raise money or engage listeners. Inspiration and personal stories are enough, and from the many calls we took at our offices, they reach people in a different and more profound way than easy stereotypes.