...Should America's hard power and divide-and-rule approach triumph, Africa may descend into one large theatre of war with many actors, chapters and a tragic ending. Should China's soft power and win-win economic approach triumph, this may end up becoming a truly African Century.

...Turkey has a policy of outreach at the moment. It has been really active in Africa, in Asia and in Latin America using all its methods of soft power. And I’m sure that they would appreciate, would want better relations with China in spite of the differences that might be between them.

Efforts to stabilize Somalia have been intensified.. Getachew Reda, a public diplomacy and communications director general at the Ethiopian Ministry of Foreign Affairs, on Wednesday said the coordinated military operations, to wipe out Al-Qaeda linked extremist group in "disarray".

The Minister of Tourism, Culture and National Orientation, High Chief Edem Duke has emphasised that most of the challenges confronting the country are as a result of the breakdown of our cherished cultural values.

His mandate covers overall representation of the EU and leading Member States on EU matters; political dialogue with Tanzania and EAC authorities; management of development assistance; trade relations; and public diplomacy with the host country.

Beijing’s image is complicated at best in Africa, where it is building major infrastructure projects and boosting local economies, but is also accused of overlooking human rights abuses in its quest for natural resources. China’s foreign investments are a dynamic source of support to America’s economy, but the massive U.S.-China trade deficit is a point of tension.

CCTV Africa's mission will be to present the good truth of China \[...] and to show the good experiences of its economic development."...until recently, the country did not wish to export its culture, but in 2008 things changed. The following year President Hu Jintao used the concept of soft power for the very first time, connecting it to the diffusion of Chinese culture and influence around the world.