The goal of public diplomacy is to communicate and engage in a meaningful and mutual way with foreign publics. Now non-state actors such as Invisible Children have the ability to do just that. However, with the democratization of information sharing, thanks to new media tools, comes great responsibility.

APDS Blogger: Marissa Cruz-Enriquez

Kony 2012 represents a successful utilisation of soft power and public diplomacy that may force Ugandan policymakers to react positively to the groundswell of interest in and scrutiny of Uganda. The video campaign inadvertently encourages Ugandans to reflect on the state of the country today, almost 50 years after independence.

There’s also a strong likelihood that Chinese interest in Africa’s infrastructure will wane in time. One, because China is not in Africa out of magnanimity, but rather to extract resources and boost its soft power reach; once secured, there will be less reason to invest in infrastructure.

The initiative is a part of the larger exercise to expand people-to-people contacts that includes “IndiaAfrica: A Shared Future,” a programme led by the IdeaWorks, a private company, and supported by the external affairs ministry, that seeks to create a dynamic platform for students and professionals across India and Africa to collaborate through competition, innovation and entrepreneurship.

I am writing today from the world city of London.

The African continent is seen as one of the cradles of human civilization. Because of its unique environment, this continent is abundant with splendid culture and art. This center aims at spreading Africa's bright culture and diversified art in China and enhancing the cultural exchange between China and Africa.

The U.S. State Department's Bureau of Educational and Cultural Affairs has recently announced an expansion of its TechWomen program, an international exchange and mentoring program that is designed to leverage technology as a way to empower women around the globe.