...China has rediscovered its ancient culture and traditions. Confucius enjoys a remarkable renaissance. All ar­ound the world, China has established Confucius Institutes that spread knowledge about China’s culture and its language. Soft power is not an esoteric asset. It helps a country gain respect and friends in the world at large. And, this can be of great importance, particularly in turbulent times.

Australia’s advantages as the place for high quality education for Asians include being native speakers of the only pan-Asian language (English), and being acceptable to almost every country as a partner (or place to visit or study). Policy should build on these advantages to maintain a key place in the coming Asian mosaic.

"The spread of Korean popular culture is exceptional as it was not founded upon the traditional factors of military and economic dominance that characterized that of Western imperial powers, or the diaspora networks of India and China," said Liew, who has been tracking South Korean popular culture for almost a decade.

In parallel, sport is simultaneously being used to boost participation in sport amongst the population, improve health and lifestyles, promote social cohesion, enable the generation of country branding opportunities, and provide the basis for international networking and political influence.

NATO is not a military organization, NATO is a civil organisation. The volume and dynamics of relations between Azerbaijan and NATO deserve a positive assessment, especially for its civil emergency planning, public diplomacy, mine clearance within the Trust Fund, which has successfully cleared mines over an area of 44 million square meters in Azerbaijan.